USA — B2B Wholesale

How avmade Grew Buyer Enquiries by 200% with Website, SEO, Ads and CRM

avmade is a B2B wholesale clothing supplier in the USA, selling hoodies, track pants and other apparel to retail buyers. Pikplix rebuilt their website and digital presence end to end, driving a major increase in qualified buyer enquiries.

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avmade Wholesale Clothing Case Study
200%Buyer Enquiries
NewWebsite Built
SEO+ Paid Ads
CRMFully Setup
B2B Wholesale
Industry
USA
Location
avmade
Client
Full Stack
Digital Marketing
Project Overview

Client Snapshot

Services Delivered

  • Website Design and Development
  • SEO Strategy and Execution
  • Paid Advertising Campaigns
  • Social Media Management
  • CRM Setup for Buyer Enquiries

Technology Stack

WordPress Google Ads Meta Ads HubSpot CRM GA4
Executive Summary

The Situation

The Challenge

Problems Before Pikplix

Outdated Website

Old site wasn't built for wholesale buyers and had poor conversion paths.

No SEO Visibility

Not ranking for wholesale clothing search terms, missing organic buyer traffic.

No CRM in Place

Buyer enquiries were tracked manually with no follow-up structure.

Minimal Paid Ad Presence

Little to no paid advertising driving qualified wholesale buyers.

Inactive Social Presence

Social channels weren't being used to showcase products or build trust with buyers.

No Performance Tracking

No clear visibility into which channels were driving buyer enquiries.

Transformation

Before vs After

From an outdated site to a full digital marketing and CRM system

Before
  • Outdated, low-converting website
  • No SEO strategy
  • Minimal paid advertising
  • Inactive social media
  • No CRM for buyer enquiries
After
  • New conversion-focused website
  • Active SEO driving organic traffic
  • Running Google and Meta ad campaigns
  • Consistent social media presence
  • 200% growth in buyer enquiries
Our Approach

How We Rebuilt Their Digital Presence

01

Website Rebuild

Designed and built a new website tailored to wholesale buyers browsing the catalog.

02

SEO Foundation

Optimised site structure and content to rank for wholesale clothing search terms.

03

Paid Ads

Launched Google and Meta campaigns targeting B2B retail buyers across the USA.

04

Social Media

Built a consistent social presence showcasing products and building buyer trust.

05

CRM Setup

Implemented CRM to track and follow up on every buyer enquiry systematically.

Business Impact

Results After Full Rollout

Buyer Enquiries200%Growth
WebsiteNewBuilt and Live
ChannelsSEO+Ads+ Social
CRMLiveFully Setup
Why It Worked

A Complete Digital Foundation

Buyer-Focused Website

A site built specifically for wholesale buyers converted more visitors into enquiries.

SEO + Paid Ads Combined

Organic and paid channels working together brought consistent buyer traffic.

CRM-Managed Follow-Up

No enquiry went untracked, ensuring every buyer got a timely response.

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The experience showcased in these case studies includes projects led by our founder across previous organizations and consulting engagements before the establishment of Pikplix Technologies. This experience now forms the foundation of the solutions we deliver to our clients today.

Company names, logos and trademarks referenced in these case studies belong to their respective owners and are used for identification purposes only. Their use does not imply endorsement or partnership with Pikplix Technologies.