India — Real Estate

How Omaxe Generated 5000+ Qualified Mall Leads in 5 Months

Omaxe launched a new commercial mall in Delhi and needed a steady flow of qualified buyer and investor leads. Pikplix built a multi-channel digital campaign spanning Meta, Google and WhatsApp to drive volume from day one.

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Omaxe Commercial Spaces Case Study
5000+Leads Generated
5Months
3Channels
NewMall Launch
Real Estate
Industry
Delhi
Location
5 Months
Duration
Omaxe
Client
Project Overview

Client Snapshot

Services Delivered

  • Landing Page Design
  • Meta Ads Campaigns
  • Google Ads Campaigns
  • WhatsApp Marketing
  • Creative Testing and Optimisation

Technology Stack

Meta Ads Google Ads WhatsApp Business API Landing Page Builder GA4
Executive Summary

The Situation

The Challenge

Problems Before Pikplix

New Launch, No Buzz

A brand-new mall with no existing awareness in the market ahead of launch.

Tight Launch Timeline

Needed volume fast to build momentum ahead of the mall opening.

No Dedicated Landing Page

No conversion-focused page existed to capture buyer and investor interest.

Transformation

Before vs After

From a new launch with no digital presence to a high-volume lead engine

Before
  • No dedicated landing page
  • No paid ad campaigns running
  • No WhatsApp outreach
  • Low market awareness
After
  • 5000+ qualified leads in 5 months
  • Live Meta and Google ad campaigns
  • Active WhatsApp lead nurturing
  • Strong pre-launch buyer interest
Our Approach

How We Drove Mall Launch Leads

01

Landing Page

Built a dedicated landing page showcasing the mall and capturing enquiries.

02

Meta Ads

Launched targeted Meta campaigns to reach buyers and investors in Delhi NCR.

03

Google Ads

Ran search and display campaigns to capture active property search intent.

04

WhatsApp Marketing

Used WhatsApp broadcasts and follow-ups to keep leads engaged.

05

Ongoing Optimisation

Tested creatives and refined targeting weekly to sustain lead volume.

Business Impact

Results After 5 Months

Leads Generated5000+In 5 Months
Channels3Meta, Google, WhatsApp
Launch TypeNewMall Launch
LocationDelhiNCR
Why It Worked

Multi-Channel Reach and Fast Follow-Up

Multi-Channel Campaigns

Meta, Google and WhatsApp working together covered buyers across every stage of intent.

Fast WhatsApp Follow-Up

Instant WhatsApp responses kept interested buyers engaged instead of going cold.

Dedicated Landing Page

A focused launch page converted ad clicks into qualified enquiries consistently.

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The experience showcased in these case studies includes projects led by our founder across previous organizations and consulting engagements before the establishment of Pikplix Technologies. This experience now forms the foundation of the solutions we deliver to our clients today.

Company names, logos and trademarks referenced in these case studies belong to their respective owners and are used for identification purposes only. Their use does not imply endorsement or partnership with Pikplix Technologies.