How Smith and Burton Grew Online Revenue 3.5X
Smith and Burton runs multi-store Shopify operations across Australia and the USA. Pikplix managed everything from store design and product uploads to SEO, paid ads and social media, driving a major jump in online revenue.
No commitment required. Free consultation.
Client Snapshot
Services Delivered
- Shopify Multi-Store Development
- Store Design and Product Uploads
- SEO Strategy and Execution
- Google and Meta Ad Campaigns
- Social Media Management
- Shopify App Integrations for Automation
Technology Stack
The Situation
Smith and Burton operates Shopify stores across Australia and the USA and needed a partner to manage design, product listings, SEO, advertising and social media across both markets. Pikplix took full ownership of their ecommerce growth strategy, combining store optimisation with performance marketing.
Problems Before Pikplix
Inconsistent Store Design
Australia and USA stores lacked a cohesive, conversion-focused design.
Weak SEO Presence
Product pages weren't optimised for search across either market.
Underperforming Ads
Google and Meta campaigns weren't tuned for either region's audience.
Inactive Social Channels
Social media wasn't being used to drive traffic or build brand presence.
Manual Store Operations
Product uploads and store processes were manual, with no automation apps in use.
Slow Revenue Growth
Online revenue was growing slowly despite ad spend across both stores.
Before vs After
From disconnected store operations to a unified, optimised growth engine
- Inconsistent store design
- Weak SEO across both markets
- Underperforming ad campaigns
- Inactive social media
- Manual store operations
- Optimised, conversion-focused stores
- Strong SEO visibility in both regions
- High-performing Google and Meta ads
- Active, consistent social presence
- 3.5X growth in online revenue
How We Scaled Their Ecommerce Growth
Store Optimisation
Redesigned both stores and uploaded products with conversion-focused layouts.
SEO Rollout
Optimised product and category pages to rank for relevant search terms in both markets.
Paid Ads
Launched region-specific Google and Meta campaigns tuned to each market's buyers.
Social Media
Built consistent social content and campaigns to support paid and organic traffic.
Shopify Automation
Integrated Shopify apps to automate operations and improve store performance.
Results Across Both Markets
Pikplix took over every part of our online store, from design to ads to daily operations. Our revenue across both countries has grown faster than we expected.
Full-Funnel Ownership Across Two Markets
Region-Specific Strategy
Australia and USA stores were each optimised for their own audience and search behaviour.
SEO and Ads Combined
Organic and paid channels worked together to compound traffic and revenue growth.
Shopify Automation
App integrations reduced manual work and improved overall store performance.
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