How an Education Institute Expanded to 28 Franchise Centres Across India
A professional education and training institute wanted to grow through franchising but had no lead generation system, no franchise marketing kit and no operational framework. Pikplix built everything from scratch.
No commitment required. Free consultation.
Client Snapshot
Services Delivered
- Franchise Lead Generation System
- Franchise Partner Marketing Campaigns
- Student Enrolment Marketing
- Franchise Marketing Kit and Collateral
- CRM and Lead Management
- Brand Standardisation Across Centres
Technology Stack
The Situation
The institute had 3 locations and a strong curriculum but no system to attract franchise partners or generate student leads at scale. Franchise enquiries came in sporadically with no follow-up process. Student marketing was limited to word of mouth. Pikplix built a dual-track marketing system targeting both franchise investors and prospective students, combined with CRM automation and a franchise operations framework that allowed rapid, consistent expansion across India.
Problems Before Pikplix
No Franchise Pipeline
No structured system to attract, qualify and onboard new franchise partners across India.
Weak Student Marketing
Student enrolments relied entirely on referrals. No digital campaigns or lead funnels in place.
No Brand Consistency
Each location used different materials and messaging. No standardised brand identity.
No Lead Tracking
Franchise enquiries were managed over WhatsApp with no CRM or follow-up process.
No Franchise Support Kit
New franchisees received no marketing materials, scripts or launch support from the centre.
Slow Growth
Only 3 locations after several years. No scalable model to replicate success in new cities.
Before vs After
From a slow-growing local institute to a scalable national franchise brand
- 3 locations, no expansion plan
- Franchise enquiries via WhatsApp only
- No student lead generation
- No CRM or follow-up system
- Inconsistent brand across locations
- No franchise support materials
- 28 franchise centres across India
- Structured franchise partner pipeline
- Digital lead funnels for student enrolment
- Full CRM with automated follow-ups
- Standardised brand identity nationwide
- Complete franchise marketing and launch kit
How We Scaled the Franchise Network
Brand and Audit
Standardised brand identity and audited all existing marketing assets and processes.
Franchise Campaigns
Ran targeted Meta and Google campaigns to attract franchise investors across India.
Student Lead Funnels
Built city-specific landing pages and campaigns to drive student enrolment at each centre.
CRM and Automation
Implemented CRM for franchise and student leads with automated WhatsApp and email follow-ups.
Franchise Kit and Launch
Created marketing kits, scripts and launch playbooks for every new franchise opening.
Results After 12 Months
Pikplix gave us the systems, the marketing and the support to expand nationally. We went from 3 centres to 28 in a year. The franchise kit alone saved us months of work at every new opening.
Systems Built for Scale
Dual-Track Marketing
Separate campaigns for franchise partners and students meant both pipelines grew simultaneously.
Replicable Systems
Every new centre followed the same playbook, making expansion predictable and consistent.
Local Targeting
City-specific campaigns meant each centre launched with leads already in the pipeline.
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