How a Skincare Brand Achieved 4x ROAS with Ecommerce Ads and Retention
An Australian skincare brand was running ads without strategy and losing customers after the first purchase. Pikplix rebuilt their entire ecommerce marketing system, turning one-time buyers into loyal repeat customers.
No commitment required. Free consultation.
Client Snapshot
Services Delivered
- Meta and Google Performance Ads
- Abandoned Cart Email Automation
- Post-Purchase Retention Flows
- Loyalty Programme Setup
- Product Listing Optimisation
- Analytics and ROAS Tracking
Technology Stack
The Situation
The brand was spending on Meta ads but had no structured targeting, no creative testing and no way to measure true ROAS. Most customers bought once and never returned. There was no email automation, no abandoned cart recovery and no retention strategy. Pikplix took over the full ecommerce growth stack, rebuilt their ad campaigns from scratch and built a retention engine that turned first-time buyers into loyal repeat customers.
Problems Before Pikplix
Poor Ad Performance
Meta ads running with no structured audience targeting, no creative testing and low ROAS.
High Cart Abandonment
Over 70% of shoppers abandoned cart with no automated recovery sequence in place.
No Repeat Purchases
Customers bought once and were never followed up. No loyalty or re-engagement programme.
No Tracking or Attribution
No clear data on which channels drove revenue. Decisions made on guesswork.
High Customer Acquisition Cost
Paying too much to acquire customers who only bought once. Unit economics did not work.
Weak Product Content
Product listings lacked compelling copy, reviews and imagery needed to convert browsers.
Before vs After
From a leaky ecommerce funnel to a profitable, retention-driven growth machine
- Low ROAS with no ad structure
- 70%+ cart abandonment rate
- No email or SMS automation
- No repeat purchase strategy
- No attribution or tracking
- High customer acquisition cost
- 4x ROAS across Meta and Google
- Automated cart recovery sequences
- Full Klaviyo email and SMS flows
- Loyalty programme with 65% retention
- Full GA4 attribution dashboard
- 40% lower customer acquisition cost
How We Scaled the Brand
Audit and Setup
Audited all ad accounts, email lists and tracking. Fixed attribution and set ROAS benchmarks.
Ad Rebuild
Rebuilt Meta and Google campaigns with structured audiences, creative testing and clear objectives.
Email Automation
Built Klaviyo flows for abandoned cart, welcome series, post-purchase and win-back campaigns.
Retention Programme
Launched a loyalty programme and SMS campaigns to increase repeat purchase frequency.
Optimise and Scale
Weekly performance reviews, creative iteration and budget scaling based on ROAS data.
Results After 5 Months
Pikplix completely transformed our ecommerce performance. We went from barely breaking even on ads to scaling profitably. The retention flows alone changed our business model.
Acquisition and Retention Together
Data-Driven Ads
Structured campaigns with clear testing frameworks drove ROAS up while keeping costs down.
Email and SMS Automation
Automated flows recovered abandoned carts and kept customers engaged between purchases.
Retention First Mindset
Focusing on repeat purchases lowered CAC and made the ad spend sustainable long-term.
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